The Importance of a Good Facebook Cover Photo

The Facebook cover photo is that wide, attention grabbing image that spans across your page. Why is it important? It’s valuable space for you to promote, inspire and attract your customers. Let’s get it right!

As of Q1 2019, Facebook has 2.38billion users – wow!  What is the first thing these users see when visiting your Facebook page?  Your cover photo.  It is the first impression that someone gets about your brand before deciding whether or not they should follow you. It’s a fantastic way to showcase what you have to offer and spread the word of your business on the world’s most popular social media network. 

“You never get a second chance to make a first impression”

Will Rogers

First and foremost, your banner should tie in with your marketing and branding – a consistent message is key to a good marketing strategy.  But first, you need to check the Facebook guidelines – stick to these and you’ll stay on Facebook’s good side.  A few key points to remember are:

  • Your photo is public
  • It should not infringe on the copyright of others
  • It should not be misleading or deceptive in any way.

 Make sure you maximise your photo by using the correct size:

  • Displays at 820 pixels wide by 312 pixels tall on your Page on a PC and 640 pixels wide by 360 pixels tall on your smartphone.
  • Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes

You don’t want to spend all you time designing a super jazzy cover photo only to have it display incorrectly.

Be visual – Facebook have scrapped the rule that a cover photo should only be 20% text however I still think this is a good rule to abide by.  If you need to use text, be concise.  This means you use text that really matters.

The cover photo is a great place to showcase products and promotions.  Nothing draws people in like an attractive, high quality photo.  However if you are a business without a traditional product, you could use your logo to attract clients – sell what you do.

Now I’ve given you the basics of creating a great Facebook cover photo, let’s do a quick health check on yours to see how you are viewed by your customers.

Facebook Cover Photo Health Check

  1. Is your photo optimised for both phone and PC?
  2. Is your image consistent with your branding?
  3. Imagine you are visiting your page for the first time, can you tell what your business is offering from looking at your cover photo?
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